National Homes salutes veterans
National Homes has been working with the BWG Planning Department, on its newest subdivision – The Forest, located just off Professor Day Drive. With final decisions on street-naming being made this November, it was “the perfect time” for the company to roll out a new policy, of naming streets after local veterans, said Deena Pantalone, Managing Partner and Director of Marketing for National Homes.
To raise awareness of veterans and the street-naming program, National Homes held a special Veterans' Event, November 7 in the Zima Room of the BWG Public Library & Cultural Centre. In attendance were members of the Bradford Legion, Town Council, veterans and representatives of the 4th Canadian Mounted Rifles Association, a non-profit organization that brought an exhibit of World War I artifacts.
Students from nearby Fieldcrest Elementary School also attended and participated – building awareness of the service of veterans, and the importance of remembrance.
As part of the event, Bob McTaggart of the 4th Canadian Mounted Rifles Association, dressed in an authentic uniform of a World War I Dispatch rider, announced the re-launch of the RED (Remember Everyone Deployed) Friday campaign. A non-profit organization, it was originally started by two military wives in 2006, but became inactive; the relaunch, with support from National Homes, will recognize not only servicemen and women, but all first responders, deployed to preserve the safety of Canadian communities.
McTaggart presented a RED Friday limited edition print to the Town, and a medallion, made from battlefield finds, to Mayor Rob Keffer.
“This has been a wonderful initiative by National Homes,” said the Mayor, praising the street-naming plan. “It's to remind everyone of the sacrifices the veterans put forward... We have to remember the importance of remembrance week, and what the veterans did for us.”
Pantalone identified the new streets as Stevenson Crescent (named for Ralph Stevenson), Wilke Trail (named for veteran Fred Wilke), and Collis Drive (named for John A. Collis).
“This is the first time we've done this,” she said, “but this is something we're introducing into all of our communities” - partnering to bring the RED Friday campaign to towns, and honour veterans. As part of the company's commitment to the armed forces, the company will provide “$5000 in upgrades to any military family that purchases a home with us.”